Pinterest Lens now gives users a way to figure out their outfits with the clothes in their closet


Looking for outfits and what to wear is one of the bigger use cases on Pinterest, but as the company looks to try to make the process of getting the right content to users more seamlessly it’s been increasingly focusing on its interface with the real world with the camera.

Now the company is going a further step in tapping that big use cases by letting Pinterest users tap the camera’s visual search technology with clothes that are already in their closet as they decide what they want to wear today. Instead of searching for clothing options with ripped jeans, users can now point their camera at their pair of ripped jeans. They type in a kind of search — say “outfits for the beach” — and then point their camera to dive deeper into that rabbit hole with a specific product…

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