Syte.ai’s new API makes visual search accessible to more online fashion retailers


Earlier this year, Syte.ai, which develops visual search technology for fashion brands, raised $8 million from investors including top Asian tech firms NHN, Line Corp. and Naver. Now it’s unveiling a new API that makes adding visual search accessible to more e-commerce sites.

Called Visual Search for All, the white-label feature can be integrated into retail websites or apps within 24 hours and lets shoppers upload photos saved on their phones, like screenshots from Instagram, to find similar products for sale. It is based on the same technology as Syte.ai’s search tools for large fashion brands and publishers, which shows shoppers relevant items when they hover a cursor over part of an image (some of Syte.ai’s clients include Marks & Spencer and Kohl’s).

Syte.ai co-founder…

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